OP Innovation Factory

OP Financial Group invests in health 

OP Financial Group aims to become a diversified services company expanding from current banking, non-life insurance and wealth management to health and wellbeing business.

“Underlying the change in strategy are the dramatic changes in the financing business environment and customer behaviour”, says Reijo Karhinen, President, OP Financial Group.

Why health and wellbeing?

A banker bets on big and growing businesses – and that is exactly what health and wellbeing is. And it is built on strong global megatrends such as population ageing and fast (bad) food effects to health, which enable long term profitable revenue streams.

“In the changing operating environment, only those actors will succeed that are able to reinvent themselves and thereby offer the best possible customer experience irrespective of time, place and service channel”, says Karhinen.

How to reinvent?


“Original Innovation Factory was my biggest invention, not the light bulb”, explained Thomas Edison on his revolutionary Menlo Park open office. Changing the way people work and interact resulted in 400 patents in no time!

How to reinvent OP?

OP Innovation Factory.oopeeA start up accelerator inside OP.



Source: http://www.op.fi



Author: Vikki Noreila

Executive coach, CEO and board professional.

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