Kevin Spacey – Story is everything
Kevin Spacey, ‘Spaceman’, discussing the essentials of digital marketing – content.
The story is everything!
A story is about conflict, authenticity and audience;
- conflict in that you go against the stream, main stream
- authenticity in that you are true to the brand
- audience in that you listen and join.
If you have a good story, performance follows.
What do you think?
Br.Vikki
