Story is everything

Kevin Spacey – Story is everything

Kevin Spacey, ‘Spaceman’, discussing the essentials of digital marketing – content.

The story is everything!

A story is about conflict, authenticity and audience;

  • conflict in that you go against the stream, main stream
  • authenticity in that you are true to the brand
  • audience in that you listen and join.

If you have a good story, performance follows.

What do you think?

Br.Vikki